PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP PURCHASE DECISIONS PADA PLATFORM SHOPEE (Studi Kasus pada Mahasiswa FEB Prodi Manajemen Universitas Sumatera Utara). (2024). GENUNG: Entrepreneurship, Management, and Business Journal, 1(1). https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/8