PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP PURCHASE DECISIONS PADA PLATFORM SHOPEE (Studi Kasus pada Mahasiswa FEB Prodi Manajemen Universitas Sumatera Utara). GENUNG: Entrepreneurship, Management, and Business Journal, [S. l.], v. 1, n. 1, 2024. Disponível em: https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/8.. Acesso em: 17 jun. 2026.