PENGARUH BRAND LOYALTY, BRAND TRUST DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ROTI GANDA (STUDI KASUS PADA ROTI GANDA DI KOTA PEMATANGSIANTAR). GENUNG: Entrepreneurship, Management, and Business Journal, [S. l.], v. 1, n. 02, p. 142–152, 2024. Disponível em: https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/18.. Acesso em: 15 apr. 2026.