“PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP PURCHASE DECISIONS PADA PLATFORM SHOPEE (Studi Kasus Pada Mahasiswa FEB Prodi Manajemen Universitas Sumatera Utara)”. 2024. GENUNG: Entrepreneurship, Management, and Business Journal 1 (1). https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/8.