“PENGARUH BRAND LOYALTY, BRAND TRUST DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ROTI GANDA (STUDI KASUS PADA ROTI GANDA DI KOTA PEMATANGSIANTAR)”. 2024. GENUNG: Entrepreneurship, Management, and Business Journal 1 (02): 142-52. https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/18.