“PENGARUH BRAND LOYALTY, BRAND TRUST DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ROTI GANDA (STUDI KASUS PADA ROTI GANDA DI KOTA PEMATANGSIANTAR)” (2024) GENUNG: Entrepreneurship, Management, and Business Journal, 1(02), pp. 142–152. Available at: https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/18 (Accessed: 15 April 2026).