“PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP PURCHASE DECISIONS PADA PLATFORM SHOPEE (Studi Kasus pada Mahasiswa FEB Prodi Manajemen Universitas Sumatera Utara)”, GEMBJ, vol. 1, no. 1, Mar. 2024, Accessed: Apr. 15, 2026. [Online]. Available: https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/8