“PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP PURCHASE DECISIONS PADA PLATFORM SHOPEE (Studi Kasus Pada Mahasiswa FEB Prodi Manajemen Universitas Sumatera Utara)”. GENUNG: Entrepreneurship, Management, and Business Journal, vol. 1, no. 1, Mar. 2024, https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/8.