CONNECTING CONSUMER VALUE AND BEHAVIOURAL INTENTION IN TIKTOK LIVE STREAMING: THE ROLE OF STREAMER CHARACTERISTICS. International Journal of Management Research & Practice, [S. l.], v. 1, n. 01, p. 48–60, 2024. Disponível em: https://ejournal.genungmentorshipgroup.com/index.php/ijmrp/article/view/15.. Acesso em: 18 apr. 2026.