WHICH ONE IS IMPORTANT? PRICE OR VIRAL MARKETING(CASE STUDY OF MIXUE CUSTOMERS). International Journal of Management Research & Practice, [S. l.], v. 1, n. 02, p. 102–113, 2025. Disponível em: https://ejournal.genungmentorshipgroup.com/index.php/ijmrp/article/view/39.. Acesso em: 18 apr. 2026.