“CONNECTING CONSUMER VALUE AND BEHAVIOURAL INTENTION IN TIKTOK LIVE STREAMING: THE ROLE OF STREAMER CHARACTERISTICS”, IJMRP, vol. 1, no. 01, pp. 48–60, Jul. 2024, Accessed: Apr. 18, 2026. [Online]. Available: https://ejournal.genungmentorshipgroup.com/index.php/ijmrp/article/view/15