PENGARUH TURBO MARKETING TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN DI KOTA MEDAN

Abstract

In the current era, companies can no longer monopolize innovation because quickly that innovation will soon be imitated by its competitors. Speed determines the victory of the competition, with the dimensions of Speed of Response and Deft of Response in turbo marketing being an alternative to get consumer purchase decisions. The goal is to find out whether Turbo Marketing has a partial or simultaneous effect on Purchasing Decisions in the Mie Gacoan business. The method used is a quantitative method and simple regression analysis method with a sampling method using the Convinience sampling method with a sample of 150 people, data collection techniques using questionnaires or questionnaire distribution. To reduce the error rate, SPSS (Statistical Pack for the Social Sciences) is used for correlation and regression analysis. The result is that Turbo Marketing has a positive and significant effect on the Purchase Decision of Mie Gacoan in the city of Medan. For future researchers should choose objects with a larger and more diverse population so that the results are more specific, or can use other variables as intervening so that they can enrich the findings.