Pengaruh Brand Ambassador, Brand Personality dan Korean Wave terhadap KeputusanPembelian Produk Smartphone SamsungPada Komunitas ARMY di Kota Medan. GENUNG: Entrepreneurship, Management, and Business Journal, [S. l.], v. 1, n. 1, 2024. Disponível em: https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/4.. Acesso em: 15 apr. 2026.