“Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap KeputusanPembelian Produk Smartphone SamsungPada Komunitas ARMY Di Kota Medan”. 2024. GENUNG: Entrepreneurship, Management, and Business Journal 1 (1). https://ejournal.genungmentorshipgroup.com/index.php/gembj/article/view/4.