Vol. 1 No. 02 (2024): International Journal of Management Research & Practice

Articles

• The Influence of Live Streaming and Online Customer Reviews on Buying Decisions forRadysa Medan Customers at Shopee

  Faras Cattleya Febrizadly, Dr. Siti Alhamra Salqaura SE., M.Si.,, Hesti Sabrina SE., M.Si., (Author)

  84-89

  • pdf

• THE INFLUENCE OF ONLINE VISUAL MERCHANDISING AND ONLINE SALES PROMOTION ON IMPULSIVE BUYING IN BLIBLI E-COMMERCE IN MEDAN CITY

  Agnes Bunga Triani Situmorang, Sri Lestari Butar-butar, Dr. Siti Alhamra Salqaura SE., M.Si., (Author)

  90-101

  • pdf

• WHICH ONE IS IMPORTANT? PRICE OR VIRAL MARKETING(CASE STUDY OF MIXUE CUSTOMERS)

  Alfredo Ginting, Annisa Fadiah, Doni Hutajulu, Indah Ayu Cahyani, Jully Angreani Tanjung, M. Syahreza, Widya Fitri Anggaraini, Tommi Sanjaya Perangin-Angin, Dr. Siti Alhamra Salqaura SE., M.Si., (Author)

  102-113

  • pdf

• Which One Is Important? Halal Labeling Or Viral Marketing (Case Study of Medan City Kopi Kenangan Consumers)

  Brian Fineda Gultom, Natal Angelie Harefa, Asyam Maulana Mahdi Zebua, Siti Fadiyah, Julian Ariyu Ginting, Pandu Arief Ridwan, Rinaldo Lumban Gaol, Nova Rajagukguk, Dr. Siti Alhamra Salqaura SE., M.Si., (Author)

  114-120

  • pdf

• THE INFLUENCE OF VIRAL MARKETING, PRICE, AND HALAL LOGO ON THE DECISION TO PURCHASE GACOAN NOODLES IN MEDAN CITY

  Nina Elvhyani Siadari (Author); Meida Rogati Pardede (Translator); Necia Ribka Sirait, Robertus Sepianus Giawa, Krissanto Gurning, Ari wibowo sinaga, Diora Angga Pratama, Dr. Siti Alhamra Salqaura SE., M.Si., (Author)

  121-132

  • pdf