Vol. 1 No. 01 (2024): International Journal of Management Research & Practice

Articles

• THE ROLE OF MANAGEMENT ACCOUNTING AND COST INFORMATION IN DECISION-MAKING

  Tevril Kerin Simorangkir, Riskayani Situmorang, Ardin Dolok Saribu, Billy Anugerah S Telaumbanua, Mariauli Pinta Lasma Sihombing, Dian Mika Enjel Sitinjak, Febri Dayani Simamora (Author)

  01-10

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• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), TOURISM ATTRACTION, AND TOURISM FACILITIES ON INTEREST IN RE-VISITING TOURISTS AT PARPAREAN WHITE SAND BEACH, PORSEA DISTRICT

  Diniwanti Siregar, Gloria JM Sianipar, Simanjuntak Champion (Author)

  11-23

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• ANALYSIS OF COMPETITIVE ADVANTAGE OF FASHION SECTOR MSMEs IN MEDAN CITY USING A MEDIATOR APPROACH

  Selfia Esrada Silalahi, Romindo Pasaribu, Nancy N Sitompul (Author)

  34-47

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• THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON THE DECISION TO PURCHASE VANS SHOES FOR STUDENTS IN MEDAN CITY

  Dien Christina Sitanggang, Hanna M Damanik, Anne Rumondang Malau (Author)

  24-33

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• CONNECTING CONSUMER VALUE AND BEHAVIOURAL INTENTION IN TIKTOK LIVE STREAMING: THE ROLE OF STREAMER CHARACTERISTICS

  Febiola Panggabean, Pantas H Silaban, Agus N Simanjuntak (Author)

  48-60

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• ANALYSIS OF THE INFLUENCE OF PERFORMANCE BENEFITS AND WORK DISCIPLINE ON THE PERFORMANCE OF EMPLOYEES OF THE MINISTRY OF RELIGION OF NORTH SUMATRA

  Ropindo Adiva Rajaguguk (Author)

  61-70

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• THE MARKETING STRATEGIES BY USING SWOT ANALYSIS OF THE COMPANY XIJI STREET SNACK FRANCHISE MEDAN BRANCH S. PARMAN

  Maria Natalia Siagian, Dr. Siti Alhamra Salqaura SE., M.Si., (Author)

  71-83

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