THE INFLUENCE OF VIRAL MARKETING, PRICE, AND HALAL LOGO ON THE DECISION TO PURCHASE GACOAN NOODLES IN MEDAN CITY

Abstract

Gacoan noodles are a food product that is currently in great demand by consumers. To investigate the effect of viral marketing, price, and the presence of the halal logo to make it more significant in purchasing decisions for gacoan noodles in the city of Medan. This study uses a quantitative method using a purposive sampling technique that uses multiple linear regression analysis and hypothesis testing with SPSS (statistical package for the social sciences). The sample of this study was 150 people who made purchases > 2 orders for all ages because Gacoan noodles have various levels that can be chosen by consumers with data taken using a questionnaire. For further research, it is better to choose other variables and populations that are diverse thus requiring specific insights and results. The development of Gacoan noodles is currently viral marketing which is very influential on purchasing decisions for Gacoan noodles.