THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), TOURISM ATTRACTION, AND TOURISM FACILITIES ON INTEREST IN RE-VISITING TOURISTS AT PARPAREAN WHITE SAND BEACH, PORSEA DISTRICT

Abstract

Abstract

This study aims to determine the influence of electronic word of mouth (e-wom), tourist attractions and tourist facilities on the interest in visiting Parparean White Sand Beach, Porsea District. The population in this study were tourists who had visited more than twice in the last year as many as 150 people. The sampling technique used purposive sampling. The results of multiple regression tests show that the electronic word of mouth (e-wom) variable positively affects interest in visiting again by obtaining a regression coefficient of 0.149. The tourist attraction variable positively affects return visit interest, with a regression coefficient of 0.150. The tourist facility variable positively affects return visit interest, with a regression coefficient of 0.363.

The results calculation of the t-test (partial) electronic word of mouth (e-wom) has a significant effect on interest in visiting again, this is indicated by the calculation of the t count value = 2.786> t-table = 1.655 with a significance of 0.004, <0.05. The tourist attraction variable has a significant effect on interest in visiting again, this is indicated by the results of the calculation of the t count value = 2.786> t table = 1.655 with a significant value of 0.005 <0.05. The tourist facilities variable has a significant effect on interest in visiting again, this is indicated by the results of the calculation of the t count value = 2.312> t table = 1.655 with a significant value of 0.002 <0.05. Simultaneous test results (F-test) electronic word of mouth (e-wom) variables, tourist attractions, and tourist facilities have a positive and significant effect on interest in visiting again. This is indicated by the calculation of Fcount = 24.987> Ftable = 2.67 with a significance value of 0.000 <0.05. The results of determination (R2) obtained a value of R2 = 56.5% variable interest in visiting again (Y) is influenced by electronic word of mouth (e-wom), tourist attractions and tourist facilities, while the remaining 43.5% is influenced by other independent variables not examined in this study.